Case Studies

From concept to launch, here's how we help ideas become impact.

Startup Challenge

Better Bot

How can we make leasing offices accessible 24/7 and modernize renter engagement?

Scale-up Business Challenge

Brighter Image

How can we upgrade legacy software into a modern, scalable web app?

Nonprofit Challenge

Witness to War

How can we modernize our archive of 10,000+ veteran interviews?

Startup Case Study: BetterBot

The Challenge

Brighter Image, a long-standing BuilderMind client in the facilities maintenance industry, needed to upgrade their legacy software into a modern, scalable web application. Their internal teams were constrained by outdated workflows, making it harder for project managers to keep up with growing demand and slowing down their revenue cycle.

Our Solution

BuilderMind not only developed the initial tech; we co-founded and launched BetterBot as a standalone company. BetterBot’s reliability and effectiveness have earned it the trust of top multifamily brands, including 12 of the top 20 NMHC Management companies.

  • 24/7 AI leasing assistant used by top multifamily brands
  • Increased lead conversion and renter satisfaction
  • Seamless integration with major property management systems
  • Multilingual support recognizing the diverse backgrounds of potential renters

Impact:

Converting 66.5% of conversations into appointments

Capturing 100% of leads with 24/7 availability

With 62% of prospect interactions happen after hours, no opportunity is missed

Properties fill vacancies 14 days faster than average

Scale-up Case Study:
Brighter Image

The Challenge

Brighter Image, a long-standing BuilderMind client in the facilities maintenance industry, needed to upgrade their legacy software into a modern, scalable web application. Their internal teams were constrained by outdated workflows, making it harder for project managers to keep up with growing demand and slowing down their revenue cycle.

Our Solution

BuilderMind partnered closely with the Brighter Image team—to design and launch BrighTrax, a proprietary web-based workflow system. The new platform streamlines the entire lifecycle from work order to payment, enabling project managers to handle higher volume more efficiently and helping the business get paid faster.

Key features delivered

  • Full stack modernization for performance and reliability
  • Streamlined, end-to-end workflow from job initiation to payment
  • Responsive web access for real-time updates and centralized task management
  • Future-ready architecture with flexibility for AI-driven enhancements

Impact:

Boosted productivity for project managers and operations team

Accelerated payments by reducing handoffs and improving task visibility

Expanded PM capacity to handle more projects with ease

Delivered stronger insights through structured, accessible data

Non-profit Case Study:
Witness to War Foundation

The Challenge

As longtime partners, Witness to War turned to BuilderMind with a powerful ask: help modernize their archive of 10,000+ veteran interviews. The goal? Make this rich historical content easier to access, search, and share—while preserving its emotional impact for future generations.

Proposed Solution

  • AI-powered chatbot to guide users through the archive via natural conversation
  • Automated transcription and intelligent tagging to surface insights from video content
  • Complete front- and backend website redesign for modern performance and UX
  • Advanced search tools for discovering interviews by theme, conflict, emotion, and more

Expected Impact:

2–3x more engagement through guided, conversational exploration

Improved discoverability with searchable transcripts and smart categorization

50% faster user experience optimized for researchers, educators, and the public

Scalable, AI-ready architecture for future growth

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